Mahdi Basiratnia
DATA-DRIVEN PERFORMANCE MARKETING SPECIALIST
About Me
Performance-driven Digital Marketing Specialist with over 5 years of experience in the FinTech, Crypto, and Financial Services industries. Skilled in managing multi-channel performance marketing campaigns across Google Ads, Meta Ads, Linkedin, and Telegram, with a strong track record in lead generation, conversion rate optimization (CRO), and retention strategies.
Adept at managing full-funnel strategies by combining SEO, content, email marketing, and remarketing to improve ROAS, reduce CAC, and align with revenue goals.
+50%
Lead-to-Trade Conversion
~3.2x
Average ROAS Maintained
+60%
Organic Traffic Growth
Professional Experience
MARKETING SPECIALIST & OPERATIONS SUPERVISOR
Crypto Force DMCC, UAE Jan 2024 - Jul 2025- Oversaw digital marketing strategy and day-to-day OTC operations in a regulated FinTech/Crypto environment.
- Led a 5-member team, introducing automations that cut task turnaround by 35%.
- Lifted lead-to-trade conversion from 6% to 9% (+50%) through performance marketing campaigns.
- Boosted average trade size 12% and return-user ratio 30% through persona retargeting.
BUSINESS DEVELOPMENT SPECIALIST
Alkhadra Holding, Dubai, UAE Jul 2023 - Jan 2024- Achieved 15% MoM growth in new corporate clients, doubling the active client base in 6 months.
- Helped launch a new crypto payment service, adding about 10% to monthly recurring revenue.
MARKETING MANAGER
PCM Broker May 2022 - Jul 2023- Lifted qualified lead volume by 40% in 14 months through full-funnel marketing.
- Drove 60% organic-traffic growth and 30% more inbound leads via a major SEO and content update.
- Sustained ~3X ROAS across paid media campaigns on Google, Meta, and YouTube.
DIGITAL MARKETING SPECIALIST & MARKET RESEARCH ANALYST
Paliz Jan 2020 - May 2022- Ran multi-channel paid campaigns keeping average ROAS at ~3.2X.
- Lifted checkout-completion rate by ~28% through a UX audit and CRO sprint.
Early Career Highlights
Digital Marketing Specialist
Nopana 2017 - 2018Social Media Specialist
Shezan Innovation Center 2016 - 2017Freelancer: Content Producer
Self-employed 2013 - 2016Core Competencies
Market Research & Competitive Intelligence
Brand Positioning & Go-to-Market Strategy
Digital Marketing Strategy & Execution
Paid-Media & Campaign Management
Analytics & Performance Tracking (GA4, GTM)
Customer Journey & Funnel Optimization
Workflow & Automation (Zapier, Kanban)
Team Management & Mentorship
Education & Certifications
Education
Bachelor of Science in Software Engineering
University of Kashan
Certifications
Data Analytics Professional Certificate
Data Analyst
Meta
Digital Marketing
Google Analytics 4
SEO Certified
Hubspot
Interested in the full story?
Download my comprehensive resume to see the full scope of my experience and achievements.
Download Full CV